TEN YEARS OF MADNESS: THE U MAD STORY PART I

This is the story of one of the most infamous & influential Facebook pages of all-time. Sit back, grab some popcorn & enjoy.

  THE BEGINNING

The genesis of this page basically started out of boredom. Nothing more & nothing less. I was new to Facebook, and when I first got here, it was like a kid entering a toy store for the first time. This shit reminded me of the old AOL. You could interact with anybody from anywhere. So, at this point, I was on Facebook for about 3 months, and believe me when I tell you this, me and my friends wreaked havoc. The old WWE Universe page was our playground. This was the place where I met like 65% of my current Facebook friends. We used to troll the living shit out of marks, and immigrants. Our trolling got so bad that they started to moderate people, and eventually we all got banned, thus setting up the birth of U MAD>. At first, me & Austin Jamieson created the Unrated WWE page. This page was basically created for smarks, and it gave us the freedom to speak our mind about wrestling without the fears of censorship.

For a few weeks, my mind started to turn a little more, and I thought about creating a page to roast & troll people. I wanted it to attract more than just wrestling fans. I immediately thought of this saying a troll named Adam Solis used to say on the WWE Universe page, and what he would say is “U MAD>?! Under everyone’s post. I always thought it was the funniest shit ever. And I also thought about that time Cam’ron trolled Bill O’Reilly on his own show a few years back: “U MAD, U MAD, U MADDD”.https://www.youtube.com/watch?v=zPjUsu2-QMQSo, just like that the page was born on July 8^th, 9^th or 10^th 2010. The date is always disputed lol.

Early on, the page was slow because I didn’t know how to run an admin page. However, slowly, but surely, I started to pick up on the nuances of being a page manager. I set up a format, I chose admins who at the time I believed were funny as me, and we were off.

These were the days were Facebook had no fucking filters man. You could say or post anything you wanted. We had people making racist remarks, posting adult & kiddie porn, mutilated corpses, and just ruthless trolling. During those days you needed to be thick skinned or you wouldn’t survive on there. The worst that could happen to you was your post would be removed or your troll account would be disabled. There was no Facebook jail. No consequences & we loved it.

In U MAD>?’s infancy, we probably had too many admins. It worked though because we all played off each other’s comical talents. Each admin had something to contribute.

CATCHING FIRE/ROASTS

After a year U MAD started to catch fire. It was getting to the point where every post was getting engagement. We’d post something, and a bunch of people would comment. We would post some fucked up shit that looking back on it, we probably crossed the line. We were making racist jokes, death jokes, illness jokes, mental illness jokes and national tragedy jokes. Anything you can think of, we made fun of it. And of course, there were people online who didn’t like our brand of comedy. This is how our trademark U MAD roasts began. 

The first page rivalry we went to war with was with this page called “Stupid Muthafuckas” or something like that. That page was sort of like ours, but with the ratchetness turned up all way to ten. The admins of that page had people straight from the gutter. They were the complete opposite compared to our admins. We went to war with that pages for weeks. We would go to their page & talk shit, and they’d come to our page to talk shit. There weren’t any hurt feelings. There wasn’t any reporting, threatening anybody’s family, blocking or sneak dissing after the feud was done. It was some good ol’ American trolling. And after the feud was done, we began to have a level of rapport with the creator Mike Thrasher.

Some favorite roasts of mine were the roasts of Coco Sinclair, Reggie Antonio Cook, & Ashley Croft. Now let me give you some background on Coco first. Coco was this self-proclaimed snow bunny that thought everyone wanted her. She was this badly built chick with yellow ass teeth! She came across our desks, and we trolled & roasted the hell out of her. As far as RAC went, that dude hated my guts, and still hates my guts to this day. He was a John Cena fanboy, and he went hard at anyone who disrespected his hero. Most of us weren’t Cena fans, so we used to clown anyone who was. 

One day RAC decided to make a John Cena Universe page with another enemy from the WWE Universe days named “Tony Merola”. RAC would naively make any John Cena fan admin on his page, so one day I went undercover as a Cena fan, and I would promptly delete his page moments after he made me admin. As I chuckle writing this, I remember how wild that RAC feud was. The shit got so out of control that his family got involved with the beef. To this day, my OG Unrated/U MAD comrades still despise RAC. And recently, he messaged me to let me know how much he still hates me.

Ashley Croft was a former U MAD admin that ended up rubbing the other admins the wrong way. She was a thirst trapper & our other female admins didn’t like it. I really didn’t care at first honestly, but she did something during the winter of 2011 that made me care.

TO BE CONTINUED